"My lip gloss always wears off quickly. How can I make it last?"

"It's all about the formula," says L.A. makeup artist Fiona Stiles. "The too slick blends tend to fade faster, so for staying power, look for the products that feel a bit sticky." (We like the Revlon Color Stay Gloss in Endless Lilac, $9; at Walmart.) You can also help your color last by prepping lips. Exfoliate with a soft toothbrush or washcloth to ensure that color goes on smoothly, then moisturize with a shea butter balm (the waxiness will allow the color to adhere better). Next, create a base color with a lip liner or stain like the Josie Maran Magic Marker Lip & Cheek Stain ($19; sephora.com). Finish with gloss. Tarte's Natural lip stain and gloss in Cherry ($21; beauty.com) offers both a shiny top coat and a stain. "Even if the sheen wears off, you'll still have color from your base coat," says Stiles.